Unlike traditional PR agencies that charge retainers with uncertain returns, Power PR operates on a performance-based model where you only pay for actual engagement with your content. Through our unique CPC (Cost Per Click) and CPM (Cost Per Thousand Impressions) model in PR, we bring digital marketing's accountability to earned media. This means every dollar spent can be tracked, measured, and optimized in real-time, ensuring your PR investment delivers tangible business results. Our approach bridges the gap between traditional PR's credibility and modern digital marketing's measurability.
We have deep expertise across several key verticals: ➣ Technology and SaaS companies seeking to build market authority ➣ eCommerce brands looking to scale their digital presence ➣ Health & Wellness brands requiring authentic storytelling ➣ Professional Services firms building thought leadership ➣ Sustainability and Clean Tech companies driving industry change However, our performance-driven methodology can be applied effectively across any industry where reaching premium audiences through credible media matters.
Our clients typically begin seeing measurable results within the first month of campaign launch. Thanks to our performance-based model, you'll see real-time engagement metrics from day one. Since you only pay for actual reader engagement through our CPC and CPM model, every result is trackable and transparent. This allows us to optimize campaigns continuously, ensuring maximum ROI from your PR investment.
We offer three main service tiers: ➣ POWER LAUNCH ($2,500/month): Perfect for brands establishing their media presence ➣ POWER GROWTH ($5,000/month): Ideal for growing brands seeking comprehensive coverage ➣ POWER ELITE ($10,000/month): For established brands requiring strategic, multi-channel PR Additional services beyond these tiers are available at a blended rate of $150/hour. Each tier includes different levels of service, strategy development, and media spend management. We can provide detailed breakdowns of each tier's inclusions during our initial consultation.
Yes! Power PR operates globally, with publisher networks spanning the United States, United Kingdom, Australia, Canada, Singapore, and New Zealand. Our international reach allows us to execute coordinated PR campaigns across multiple markets while maintaining local relevance and impact. We work with clients worldwide, managing time zones and market differences seamlessly through our digital-first approach.
To begin, we need several key elements from your brand: ➣ Company background and brand guidelines ➣ Key messaging and unique value propositions ➣ Product/service information and high-resolution images ➣ Past PR and marketing materials (if available) ➣ Access to key spokespersons for quotes/interviews ➣ Target audience information and business objectives We then conduct a comprehensive discovery session to develop your customized PR strategy.
We provide detailed monthly reports that track: ➣ Article reach and engagement metrics ➣ Click-through rates and reader behavior ➣ Media placement value and ROI ➣ Brand sentiment and message penetration ➣ Campaign optimization opportunities The reporting frequency and depth vary by service tier, with higher tiers receiving more frequent updates and strategic insights.
We take a holistic approach to PR integration. Our team aligns PR campaigns with your marketing calendar, product launches, and seasonal promotions to amplify overall impact. For example, if you're running a major digital marketing campaign, we'll time PR placements to complement and boost those efforts, creating a multiplier effect that drives better results across all channels.
Our content process begins with a discovery call to gather all necessary information. We then create a comprehensive brief that, once approved, is shared with our premium publisher network. Publishers interested in your story will create articles based on the brief, which we review and send to you for approval. Only after your sign-off is the story published, ensuring complete control over your brand narrative.
We require a minimum 3-month commitment to ensure we can properly execute our strategy and demonstrate meaningful results. This period allows us to: ➣ Establish your brand presence across relevant media ➣ Optimize campaigns based on performance data ➣ Build momentum with key publishers ➣ Generate substantial ROI metrics This commitment includes all services within your chosen tier, plus regular strategy reviews and optimization sessions.